Informácie o knihe
NEW YORK TIMES&,nbsp,BESTSELLERWALL STREET JOURNAL&,nbsp,BESTSELLERUSA TODAY&,nbsp,BESTSELLER
BLUE OCEAN SHIFT&,nbsp,is the essential follow up to&,nbsp,Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.&,nbsp,Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why&,nbsp,nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT&,nbsp,is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field,&,nbsp,BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on&,nbsp,your own&,nbsp,blue ocean journey.&,nbsp,BLUE OCEAN SHIFT&,nbsp,is indispensable for anyone committed to building a compelling future.
| EAN : | 9780316314046 |
| Katalógové číslo: | 1227640 |
| Rok vydania: | 2017 |
| Jazyk: | anglický |
| |
| Väzba: | pevná väzba |
| Rozmer: | 160x230 mm |
| Hmotnosť: | 540 g |
Pridať do košíka
dostupnosť v našich predajniach
Údaje o skladovej dostupnosti sú len orientačné a môžu sa v priebehu dňa meniť. Ceny v predajniach sa môžu líšiť od
internetových cien. Skladové zásoby v našich predajniach neslúžia na vybavovanie internetových objednávok.
- titul je skladom
- posledné kusy
- momentálne nedostupný
- Banská Bystrica - OD Prior
- Bratislava - Obchodná 62
- Bratislava - OC Danubia
- Bratislava - OC RETRO
- Bratislava - Tesco EXTRA, Zlaté Piesky
- Košice - Železničná stanica
- Liptovský Mikuláš - OC Centrál
- Martin - Ulica 29. augusta 5
- Nitra - OD Prior
- Partizánske - OD Prior
- Piešťany - OD Prior
- Považská Bystrica - OD Prior
- Prievidza - OD Prior
- Trenčín - OD Prior
- Trenčín - OC Južanka
- Trnava - OD Coop Jednota
- Zvolen - OD Prior
- Žiar nad Hronom - OD Prior