Iracionální faktory v ekonomice i v životě. Taky si namlouváte, že máte svá životní rozhodnutí pod kontrolou? Myslíte si třeba, že nikdy nenaletíte na kouzelné...
Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help...
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in...
Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational , examines the contradictory forces that...
"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird...
KNIHY PRE KAŽDÉHO s.r.o